AI Insights · Timothy · January 2025
Top Beauty Retail Apps on iOS in the Middle East: Q4 2024
Explore the performance trends of the top beauty retail apps in the Middle East on iOS during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the iOS platform in the Middle East saw significant activity among top beauty retail applications. Here’s a closer look at the performance of these apps based on data from Sensor Tower.
Nice one | نايس ون exhibited a noticeable increase in weekly downloads, starting at around 18.3K and peaking at 43.6K in late November. Active users began at approximately 579K, with a peak of 601K mid-November, showing consistent engagement throughout the quarter.
Golden Scent قولدن سنت experienced fluctuating download numbers, beginning at 16.5K and reaching a notable high of 24.3K in mid-November. Active users declined from 171K to 60K, indicating a reduction in user retention over the quarter.
Sephora KSA: Beauty, Makeup had steady download growth, starting at 6.5K and peaking at 17.2K in late November. Weekly active users increased from 38K to a high of 54K, reflecting a positive trend in user activity.
Almajed4oud - الماجد للعود saw a significant spike in downloads at the beginning of December, reaching 47.5K. Active users also rose, starting at 77K and peaking at 117K in early December, showing strong user engagement.
FACES Beauty – فيسز had varying download numbers, with a peak of 17.5K in late November. Active users increased steadily from 103K to 122K, indicating robust user interaction.
These insights from Sensor Tower highlight the dynamic nature of the beauty retail sector on iOS in the Middle East. For more detailed analytics, visit Sensor Tower's platform.
